4 Ways to Attract the Right Employees

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Hiring people is key to growing your business, but you don’t want to hire just anyone.  The people you have on your team are the difference between a thriving team and one in survival mode. Here are a few tips for attracting the employees you want.

1. Define who you’re trying to attract and communicate it clearly

As you probably already know, sifting through applications and going through the interview process is very time consuming.  So, before anything else, you need to determine the kind of individual you want to fill the position.  This is not limited to simply the skills this individual will ideally possess, but also how they should fit into the culture of your organization. Make sure anyone involved in the hiring process is included in this activity.

Once you know who you’re trying to attract, make sure you write a job posting that makes it clear to applicants.  While it’s important to have a clear job description, prior experience requirements, and other qualifications, that alone is not enough.  If you’re looking for a wildly creative, self-starting content writer that always has a way of twisting the norm on its head – make sure your job post says so.  If your team needs an office manager that has organization coursing through their veins (evident by their meticulously organized sock drawer) – don’t hide that fact from your applicants.  Remember, they’re looking just as hard for the right fit as you are.  The more information you can arm them with to aid in that decision, the better.

If you skip this work on the front end because you are desperate to fill an opening, you will waste valuable time and money; and you are much more likely to end up with the wrong person.

2. Seek applicants in the best-fit channel(s)

There are hundreds of job sites available to applicants.  It’s important to be thoughtful about where you post your job to reach the type of applicants you are trying to attract.

For example, if you are looking for a part time warehouse worker, you may have better luck posting on Monster or Indeed than you would promoting an opening through LinkedIn.  On the other hand, if you’re looking to hire a legal secretary, you may opt to go to an industry-specific agency that concentrates on obtaining people with a legal background. 

You should also consider what your budget is for job postings.  Certain websites charge more for a job listing than others and each job agency has different methods of billing, so do your research.  Here are a few of the most popular sites you can utilize to post your openings and a bit about each.

3. Manage your company’s internal reputation

The reputation of a business is essential to its survival.  Don’t forget, however, that a company’s reputation extends beyond its relationship with customers and clients.  A business is also assessed by its internal reputation – how it treats its employees.  With the age of transparency and the introduction of employer rating sites like Glassdoor.com, employer wrongdoing is being exposed more than ever.  In fact, a recent study conducted by Santiago Melián-González and Jacques Bulchand-Gidumal found that people will read at least six reviews about what other employees have to say about your company before they form an opinion themselves, and more than two-third of job seekers will refuse to take a job with a company that has a poor or negative reputation, even if it means they will continue to be without a job.

Your company’s internal reputation is a reflection of what people think about you and how they feel about working with you.  Proactively manage your company’s reputation by having regular check-ins with current employees, conducting exit interviews, and monitoring job site reviews.

4. Be who you want to attract

Lastly, and maybe most importantly, be who you want to attract. John C. Maxwell’s ninth Law of Leadership, the Law of Magnetism states, “Who you are is who you attract.  If you want to attract better people, become the kind of person you desire to attract.”  If you find that the “wrong” people are attracted to your company, examine yourself first. In today’s job market, the best candidates have their choice of where to work. They’re interviewing companies just like you’re interviewing candidates; and they’re looking for a place they feel like they “fit.”

If you’re looking to attract go-getters, you must create an environment of high performance people, empowered to set their own ambitious goals.  If you want a company of creative geniuses, make sure you’ve fostered a culture they enjoy and can thrive in. It starts with you – be who you want to attract.

Following these guidelines will help you attract the right person for your company.  Your company can be more successful with the right people working for you.  Now that you know how to attract quality employees, make sure you keep them on your team.  You can learn more about how to retain quality employees by checking out our webinar, Stop Losing Good Employees.

EmployeeMadelyn Dunlap